Marketing writer - Unitron Canada. Articles and social media posts to raise awareness and engage clinical professionals Marketing writer - Revera Retirement Living - articles, marketing content to raise awareness, create sense of community among diverse portfolio of properties, engage audiences - seniors, primary decision makers Marketing Analyst - Environics Analytics - engage client base through story writing. Raise public awareness through newsletters, SM posts, corporate blogs to the power of marketing analytics in consumer acquisition and retention Research Associate - Toronto General Hospital - Awareness and outreach communications to support patient safety and through improving communications among clinical staff, broader hospital leadership. Outreach activities and communications to attract and engage operating room staff for a novel study and team-based communications program University of Waterloo - Marketing research report to raise awareness and outreach for adult learners who are considering post-secondary education
Masters of Arts, Social Anthropology 2007 Honours Bachelor of Arts, Social Anthropology 2005 Bachelor of Arts, Political Science 1988 Certificate of Demographic Analysis 2012
Healthcare, post-secondary education, lifestyle marketing writing in plain language Communicate evidence-based research into actionable and audience appropriate materials, including awareness, outreach, and product and services communications for businesses Anthropology, ethnography, qualitative research Blogs, special interest articles, research reports
