Morna Cassidy has worked in strategy, marketing, and communications for over 20 years. She was part of the team that launched Red Bull, into the Canadian market, an integral player in innovative marketing partnerships for Toronto Fashion Week, and a senior contributor amidst the rise of the Okanagan Valley wine region onto the world stage. Alongside this expertise, Morna brings a wealth of knowledge from a diverse set of marketing and communications platforms. Her work in strategic development, brand planning, creative direction, sponsor partnerships, writing, editing and experiential storytelling, has been essential to the success of a wide range of marketing and communication campaigns. Included among these successes are programs created for many nationally recognized brands such as Volkswagen, Corus Entertainment, General Mills, Wrigley, Red Bull and Mission Hill Family Estate. Now focused FLUENT, she assists businesses meet and refine their strategic goals through a portfolio of freelance services from brand DNA evaluation and development, writing and editing services and consumer research. Through experience, observation, and intuition, she finds your brand's voice and articulates it across all your audiences.
BA English - University of Toronto Post-Graduate Certificate Public Relations - Humber College Post- Graduate Certificate Journalism - Langara College WSET Level III
