As a Marketing Automation Specialist, you will be responsible for managing and advancing our marketing automation platform to drive lead-generation efforts and maximize engagement with our current customer base. From concept to launch, you will play a pivotal role in designing, executing, and analyzing database marketing activities to achieve sales objectives and enhance customer retention. Developing emails and journeys within our CRM, and optimizing in-flight campaigns, you’ll deliver the right message to the right customer at the right time for maximum impact on efficiency and customer experience.