The Marketing Automation Specialist role is primarily accountable for executing multi-channel campaigns in a B2C environment, QA testing, communicating changes, gathering requirements and approvals, and assisting in the building out of marketing campaigns and automation workflows. This role will work closely with the Marketing and IT teams.

The ideal candidate has a technical background in digital marketing and automation tools, is focused on execution of multi-step marketing communications, segmenting/targeting based on customer data and behaviour, and enjoys technical problem solving.