We are looking for an experienced and driven Lifecycle Marketing Manager to establish the foundation for our customer lifecycle strategy with a focus on driving new revenue opportunities for HiMama and FunShine Express. Reporting to the Director of Demand Generation, this is a high-impact / visibility role with a huge opportunity to drive impact to our company’s growth goals.

The ideal candidate for this role is someone who gets excited about the idea of building the customer lifecycle marketing strategy from the ground up. You’re an analytical thinker who loves building systems and processes that will help you get meaningful insights from our customer data. This is a highly cross-functional role where you’ll work closely with partners in the Customer Success, Sales, Revenue Operations, and Marketing teams. You’ll be the voice of lifecycle marketing at HiMama (and FunShine Express) and you’re someone who doesn’t shy away from sharing your wins, learnings from losses, and plans for the future based on your learnings.