Responsibilities:

• Manage email marketing campaigns end-to-end, including planning content (template text, Subject lines, top text copy) and timing, targeting, set-up, testing, execution, reporting and optimization.
• Code from existing templates
• Code from scratch based on design mockups e.g. Photoshop, images
• Be a “power-user” of company’s current email service provider tools (Message Gears/SparkPost); build, test and send emails
• Manage the creation of segment-based email strategies, with unique content driven by events, customer profiles, behaviors and triggers.
• Champion continuous advancement of our email features and capabilities including targeting, personalization, mobile template development in collaboration with multiple stakeholders: development teams, designers and marketing operations.
• Work closely with marketing peers to ensure seamless implementation of new marketing initiatives (serving as liaison between Marketing Operations, Sales, Creative and Development departments)
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Ability to communicate well with Creative and Technical teams and give good direction.
• Stay current with best practices, strategies, and industry standards related to email.
• Monitor results, and analyze email effectiveness.
• Help troubleshoot any technical issues as required