RESPONSIBILITIES:

• Build, deploy, and optimize all email marketing campaigns and automated programs focusing on customer retention; including design templates, calls-to-action, and content used in email sends
  • Conduct list segmentations based on criteria such as behavior, value, past email engagement and website interactions (content downloads, site page visits, etc.)
  • Measure results and optimize the nurture tracks for these segments to convert leads to customers
  • Work to minimize list decay and unsubscribes while increasing productivity of email sends
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
• Deep understanding of the customer lifecycle process, able to create, implement, and execute a plan to engage customers throughout their buying journey and improve key Lifetime Value metrics via online and offline channels
• Work closely with Ecommerce team to ensure email and sms channels showcase our weekly promotions
• Conduct customer segmentation and develop campaigns and programs for targeting specific customer groups (per segmentation efforts)
• Assist in managing the tools and relationships with vendors and agency partners which support consistent and appropriate engagement with customers at various stages of the lifecycle and work closely to ensure messaging maps to the overall brand and retention strategy
• Work with cross-functional teams to ensure content is being created and delivered to customers according to priorities, brand and deadlines
• Accountable for retention analysis including reporting, performance against plan and objectives, advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and driving insight and action from analysis