We’re looking for an Email Marketing Specialist who will oversee all aspects of email marketing campaigns, including market research, content creation, and copy dissemination.

What you can expect from the opportunity

• Produce and execute all email and notification campaigns, including building campaigns from templates, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email & notification campaigns on the marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements to drive performance lift.
• Work with designers and content team to optimize email creative and template structure based on best practices.
• Optimize email and notification frequency between program touchpoints to minimize database churn (including marketing campaigns, triggered emails, promotional emails, and transactional emails) and maximize lead generation
• Provide regular campaign performance reports that track key metrics: opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Apply email marketing software (e.g., Iterable, Yieldify) and other tools (e.g., Google Analytics) to maximize results