You have strong technical skills, are analytical, detail oriented, creative, energetic, confident and a quick learner.  A key player on our growing and dynamic CRM/Loyalty team, you will report to the Director, Loyalty, CRM & Consumer Insights.  You will work with and help evolve our CRM channels to deliver a best-in-class communication strategy.  Responsibilities and tasks include the following:

• Build, QA, send tests, schedule, and monitor email marketing campaigns within our ESP.  Ensure campaigns render well in the most common platforms, including mobile.
• Create and monitor push notifications, SMS/MMS, in app notifications and app inbox campaigns within our ESP. 
• Incorporate dynamic segmentation and personalization within all CRM channels & campaigns to optimize omni-channel revenue and engagement.
• Report & analyse the performance of CRM channels, campaigns and database evolution.  Prepare recommendations to optimize engagement and revenue. Support with building dashboards and reports.
• Perform multivariate and A/B tests, analyze results and use insights to optimize existing and future campaigns.
• Work with marketing and ecommerce teams to improve email templates.
• Monitor industry best practices, and collaborate with cross functional teams to deliver best in class campaigns.
• Monitor deliverability of emails.
• Support with building and managing customer segments to feed campaigns, journeys and digital audiences.
• Support with building, managing and optimization of customer journeys to evolve towards a more personalized communication strategy.
• Monitor subscriber database and participate in acquisition initiatives to drive growth and strategies to reduce churn/unsubscribes.   
• Troubleshoot any problems with our campaigns and within our ESP (open and follow up on tickets when necessary).
• Participate in CRM projects to launch new features, channels, and technologies to ensure we communicate with our customers in the most relevant, efficient and personalized way.
• Support / back-up within the CRM and global e-commerce team when necessary.
• Other projects and tasks as required.