Tasks in the role

• Create campaign strategy, messaging, and concepts that match the brand’s customer personas.
• Create customer journey maps and outline the content assets for each marketing campaign.
• Manage content creation for developing the marketing funnel and supporting team projects.
• Work in close collaboration with campaign managers and channel owners for smooth coordination and campaign execution.
• Elaborate and execute a content marketing strategy for a department, aligning it with the company’s content strategy.
• Audit existing content and analyze competitors’ tactics to identify areas for improvement.
• Monitor key metrics and analyze content performance.
• Use AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms, including landing pages, advertising assets, campaign messaging, and email content.